Igigi: All Hail the Inventors of Dress Porn

I love Igigi. Well, I should qualify that: I love Igigi when they’re making stuff that fits my style, which they don’t always do. I love them when they match me because the quality and fit of their garments is absolutely outstanding.

Some seasons, yeah, I’ll look and the site and howl “NO IGIGI NO! WHAT ARE YOU THINKING? I WOULD NEVER WEAR THAT.” (Yes, I treat them as though their sole purpose is to satisfy my demands. Full disclosure: I do this with plus-size retailers a lot.) Some seasons I am incapable of coherent speech because their offerings are so appealing, so all that comes out is “AAAARRGGGDHSAGHD” as I strain with the effort of figuring out how I’m going to pay for this stuff.

As many of y’all probably already know, Igigi has recently added video to their site, which is, in my ever so humble opinion, a stroke of fucking genius. (NB: Old Navy Plus is following in their footsteps on the video bandwagon; let’s hope this starts a trend amongst plus-size online-only retailers.) The videos are brilliant because they really do help to give a sense of how a garment moves, as well as the weight and hand of the fabric used (something that tends to be important to me).

This morning I was looking over the Igigi site (truthfully, I was weighing Igigi’s Brigitte Mod Dress against this more affordable option from the Silhouettes catalog), when I ran across the Jackie dress.

This is the kind of dress that renders me speechless as described above. Oh, it’s lovely. It’s the kind of thing Igigi does incredibly well: a sophisticated, slightly retro-flavored, well-fitted dress, equally excellent for a day at work or for more formal occasions. It’s why I love them, when they’re not doing the more monotonous and predictable matte-jersey stuff (in my opinion only, of course).

But there’s more: click through to the Jackie dress, if you will, and then click on the option to watch the video.

Now, the first couple of videos Igigi put up featured a full-length model wearing the dress, walking toward the camera, doing that goofy model-turn, posing, the end.

This particular video has added something more.

This video is dress porn. This is not meant as a criticism, but an acknowledgment that in my world, dress porn totally exists. Note the closeups, the tender stroking of the fabric. Should I be watching this at work? This is not merely informative, or educational. It’s seductive! Igigi, you tawdry tramp, you brazen hussy, you JEZEBEL OF THE FATSHION UNIVERSE. Give me the dress. GIVE ME THE DRESS. I NEED THE DRESS. THE DRESS AND I ARE MEANT TO BE TOGETHER.

It’s good that my fatshion obsessions aren’t, like, creepy or anything.

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